About Us

Our team of channel experts have many years of hands on experience in managing all aspects of channel strategy, sales, marketing, and analytics in the technology and telecommunications sectors.

We have conducted in-depth assessments of channel strategy and programs of leading technology companies and helped start-ups and fast growth companies gain traction with channel partners rapidly while avoiding critical mistakes.

The Channel2GO Team

William Gilsing
Principal

William has led numerous channel engagements with both large and small technology clients including Dell, Cisco, Seagate, SAP, Lexmark, Salesforce, ZyXEL,  Zixcorp., and many others. As a VP Strategic Services leading the Vistex Strategic Services team and as a VP Global Channel Strategy for hawkeyeChannel, he has a proven track record of working closely with channel executives on a global scale to optimize channel investments, boost indirect sales, and motivate channel partners. He has helped both technology leaders and fast growth Cloud solution providers transform their channel business while managing his own practice.

Natalie Silvesti
Associate

Natalie is an accomplished business development professional with a successful track record of leading partnership strategy and management for large corporations and startups. She excels at strategy development and tactical planning driving sales, accelerating growth, and increasing market coverage for various technology sectors including security, storage, mobility, and high performance computing. Natalie is a strategic thinker with excellent communication skills, a collaborative style, and a demonstrated ability to influence cross functional teams.

In addition to founding her own channel management group, Natalie was a VP Business Development and Channel Sales for CyberSafe and a VP Bus. Dev. for Avnet.  She also held global channel marketing management positions at HP for many years.

Rob-Ford

Rob Ford
Director, Analytics

Rob has over 10 years of hands-on marketing and data science experience. At hawkeyeChannel and subsequently Vistex, he led an analytics team that was instrumental in applying sophisticated BI tools and innovative methodologies to develop state of the art dash boarding tools to measure partner performance and program ROI working with Adobe, Best Buy, Seagate, HP, Cisco & others.

Prior to his involvement in technology channels of distribution, Rob was a Global Pricing and Business Intelligence Director at Getty Images and a Data Analytics Architect at Catalysis. He graduated from Seattle University with a master’s degree in data science.