About Us

William Gilsing, Founder and President of Channel2GO, often subcontracts with other channel experts with many years of hands-on experience in managing all aspects of channel strategy, sales, marketing, and analytics in the technology and telecommunications sectors.

The Channel2GO Team

William Gilsing

William has led numerous channel engagements with both large and small technology clients including Dell, Cisco, Seagate, SAP, Lexmark, Salesforce, ZyXEL,  Zixcorp., and many others. As a VP Strategic Services leading the Vistex Strategic Services team and as a VP Global Channel Strategy for hawkeyeChannel, he has a proven track record of working closely with channel executives on a global scale to optimize channel investments, boost indirect sales, and motivate channel partners. He has helped both technology leaders and fast growth Cloud solution providers transform their channel business while managing his own practice.

Natalie Silvesti
Managing Director

Natalie is an accomplished business development professional with a successful track record of leading partnership strategy and management for large corporations and startups. She excels at strategy development and tactical planning driving sales, accelerating growth, and increasing market coverage for various technology sectors including security, storage, mobility, and high performance computing. Natalie is a strategic thinker with excellent communication skills, a collaborative style, and a demonstrated ability to influence cross functional teams.

In addition to founding her own channel management group, Natalie was a VP Business Development and Channel Sales for CyberSafe and a VP Bus. Dev. for Avnet.  She also held global channel marketing management positions at HP for many years.


Rob Ford
Managing Director

Rob has over 10 years of hands-on marketing and data science experience. At hawkeyeChannel and subsequently Vistex, he led an analytics team that was instrumental in applying sophisticated BI tools and innovative methodologies to develop state of the art dash boarding tools to measure partner performance and program ROI working with Adobe, Best Buy, Seagate, HP, Cisco & others.

Prior to his involvement in technology channels of distribution, Rob was a Global Pricing and Business Intelligence Director at Getty Images and a Data Analytics Architect at Catalysis. He graduated from Seattle University with a master’s degree in data science.


Channel2GO often collaborates with first class channel services providers to expand our services and meet our clients’ needs:

Averetek is a marketing automation software agency (acquired by E2OPEN) that supports the needs of thousands of channel partners worldwide. They lead the channel by offering contact enrichment and account prioritization services that help channel marketing, sales, and partners drive more effective results.

Webinfinity is a no-code engagement automation solution that creates a personalized portal experience for any member of your ecosystem. Providing high impact, personalized experiences dramatically improve performance in all areas, giving your business a significant advantage in a digital-first world.

Bloom, a growth-oriented business management consulting firm, delivers strategic services to marketing, sales, channel, and security executives. Bloom’s range of services include strategic consulting, project management transformation and outsourcing, business process management, and business intelligence. Clients include Microsoft, Facebook, Google, and VMware.