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The Next Normal – A Focus On Partner Engagement

Webinfinity and Channel2Go have joined forces in providing a service to enhance the engagement connections you have with your partners. The pandemic has accelerated the transformation to digital in every type of business. As we have seen in highly successful consumer businesses such as Netflix, Instagram, and Pinterest, user engagement is the critical business process. In this webinar, Webinfinity and Channel2Go lay out the current economic drivers for this transition...

How to develop “smart” Incentive Programs

Be Strategic - Develop Global Business Objectives The world of Channel Incentive and Rewards Management has become more complex in recent years. Channel incentives are usually performance-based and aim to improve the yield, reach, or mix of a group of partners and solutions. Common incentives include volume rebates, new customer bonuses, sales performance incentive funds (SPIFs), market development funds (MDFs), embedded headcount, and activity-based rewards. Modern incentive programs are experimenting...

What technology vendors and distributors are doing to support the channel

The coronavirus outbreak has impacted nearly every aspect of the global economy, from supply chains to air travel to tourism. And the IT industry is feeling the effects as well. Enterprises across nearly all major vertical industries will cut IT spending in the coming quarters and year as revenue shortfalls limit their ability to refresh systems and fund digital transformation initiatives. IDC just cut its IT spending forecast for 2020,...

Think your channel strategy is competitive?

Cloud computing and AI are the dominant trends in the IT industry, changing the way many businesses and organizations consume IT. And that continues to drive major changes with technology vendors and channel partners. Business models for vendors and partners alike are rapidly changing which continues to present huge opportunities for solution providers – and threats to those who fail to adapt. Vendors need to work closely with partners to...

A global IOT player and pioneer in energy management solutions engages the Channel2GO team to grow indirect revenues.

Panoramic Power, (www.panpwr.com) a member of the Centrica group of companies and a global pioneer in energy management solutions has engaged the Channel2GO (www.channel2go.net) team to assist their channel executives with the restructuring of the Panoramic Power channel strategy and channel programs, and to develop and implement a channel marketing communications plan. In addition, Channel2GO is partnering with WebInfinity (www.webinfinity.com)  to launch an innovative new partner portal for Panoramic Power’s...

Is IoT the next industrial revolution?

There has never been a lack of hype in the technology industry where we have the tendency to announce the launch of almost every new technology as the solution that will revolutionize entire markets, customer segments, and industries. Thus, it should be no surprise that the emergence of IoT is being labeled the next industrial revolution by some industry pundits. To what extent IoT (which is such a broad term...

Does your company practice data driven channel management?

This is the fifth article in a series titled “five critical questions every channel chief should ask him/herself" and it addresses channel analytics. BI and Analytics are hot topics in practically every industry. Business users recognize that they need to do more with information to make better business decisions. This is certainly the case with channel executives in technology channels of distribution. But why do we, as channel managers, still...

Is your company easy to do business with?

One of the questions we posed in our blog series “five critical questions every channel chief should ask him/herself” was: Is your company easy to do business with? Before you say YES! Let’s explore this topic a bit further. The partner experience is always rated as one of the most critical aspects of the vendor relationship by partners in every partner survey. As we mentioned before, it makes sense considering...

How compelling is your partner value proposition?

Once you have identified your most effective routes to market and determined how many and what type of partners you need to accomplish your objectives how do you convince the right partners to engage and become loyal partners?

It’s all about Share of Wallet

In our “Five critical channel success factors” series of blogs we last addressed the first of five questions we believe channel chiefs should ask themselves. To refresh your memory, those five critical channel success factors are: Do I have the right partners in my channel ecosystem? How does my company rank in my partners’ ecosystem (What is my Share of Wallet)? Do I offer them a compelling value proposition (profitability,...