Be Strategic – Develop Global Business Objectives The world of Channel Incentive and Rewards Management has become more complex in recent years. Channel incentives are usually performance-based and aim to improve the yield, reach, or mix of a group of partners and solutions. Common incentives include volume rebates, new customer bonuses, sales performance incentive funds…

The coronavirus outbreak has impacted nearly every aspect of the global economy, from supply chains to air travel to tourism. And the IT industry is feeling the effects as well. Enterprises across nearly all major vertical industries will cut IT spending in the coming quarters and year as revenue shortfalls limit their ability to refresh…

Cloud computing and AI are the dominant trends in the IT industry, changing the way many businesses and organizations consume IT. And that continues to drive major changes with technology vendors and channel partners. Business models for vendors and partners alike are rapidly changing which continues to present huge opportunities for solution providers – and…

Panoramic Power, (www.panpwr.com) a member of the Centrica group of companies and a global pioneer in energy management solutions has engaged the Channel2GO (www.channel2go.net) team to assist their channel executives with the restructuring of the Panoramic Power channel strategy and channel programs, and to develop and implement a channel marketing communications plan. In addition, Channel2GO…

There has never been a lack of hype in the technology industry where we have the tendency to announce the launch of almost every new technology as the solution that will revolutionize entire markets, customer segments, and industries. Thus, it should be no surprise that the emergence of IoT is being labeled the next industrial…

In our “Five critical channel success factors” series of blogs we last addressed the first of five questions we believe channel chiefs should ask themselves. To refresh your memory, those five critical channel success factors are: Do I have the right partners in my channel ecosystem? How does my company rank in my partners’ ecosystem…

Our previous blog titled “Five Questions every Channel Chief should ask him/herself started off with the title to this subsequent blog as the first question. It’s a good starting point considering that – if you don’t get the answer to this question right – you are going miss your revenue targets and end up with…