About Us

Our team of channel experts have many years of hands on experience in managing all aspects of channel strategy, sales, marketing, and analytics in the technology and telecommunications sectors.

We have conducted in-depth assessments of channel strategy and programs of leading technology companies and helped start-ups and fast growth companies gain traction with channel partners rapidly while avoiding critical mistakes.

The Channel2GO Team

William Gilsing
President

William has led numerous channel engagements with both large and small technology clients including Dell, Cisco, Seagate, SAP, Lexmark, Salesforce, ZyXEL,  Zixcorp., and many others. As a VP Strategic Services leading the Vistex Strategic Services team and as a VP Global Channel Strategy for hawkeyeChannel, he has a proven track record of working closely with channel executives on a global scale to optimize channel investments, boost indirect sales, and motivate channel partners. He has helped both technology leaders and fast growth Cloud solution providers transform their channel business while managing his own practice.

Natalie Silvesti
Managing Director

Natalie is an accomplished business development professional with a successful track record of leading partnership strategy and management for large corporations and startups. She excels at strategy development and tactical planning driving sales, accelerating growth, and increasing market coverage for various technology sectors including security, storage, mobility, and high performance computing. Natalie is a strategic thinker with excellent communication skills, a collaborative style, and a demonstrated ability to influence cross functional teams.

In addition to founding her own channel management group, Natalie was a VP Business Development and Channel Sales for CyberSafe and a VP Bus. Dev. for Avnet.  She also held global channel marketing management positions at HP for many years.

Rob-Ford

Rob Ford
Managing Director

Rob has over 10 years of hands-on marketing and data science experience. At hawkeyeChannel and subsequently Vistex, he led an analytics team that was instrumental in applying sophisticated BI tools and innovative methodologies to develop state of the art dash boarding tools to measure partner performance and program ROI working with Adobe, Best Buy, Seagate, HP, Cisco & others.

Prior to his involvement in technology channels of distribution, Rob was a Global Pricing and Business Intelligence Director at Getty Images and a Data Analytics Architect at Catalysis. He graduated from Seattle University with a master’s degree in data science.

Tom-Gorey

Tom Gorey
Managing Director

Tom is an expert channel builder with over 25 years’ experience in multiple channels including large retail, VAR/Integrator, distribution and logistics, DMR and telecommunications. He played a key role developing fulfillment logistics strategies that resulted in dramatic share gains in computer distribution. He lead teams that supported telecommunications giants in joint ventures selling enterprise applications to Fortune 1000 business as hosted applications with global deployment. Most recently he developed telecommunications indirect sales channels through strategic engagement with leading VARs, Integrators, DMRs, and Consultants. Tom has an engineering degree from the University of Washington where he also serves as mentor to students in multiple departments.

Andrea Couzens
Director of Channel Marketing

Andrea is an accomplished marketing professional with over a decade of experience supporting B2B organizations with an emphasis on channel and incentive solutions.  She has strong strategic expertise to build and run demand generation programs from the ground up, and a versatile skill set to execute tactically. Experienced in messaging, copywriting, graphic design and multi-channel marketing campaign delivery, Andrea is a valuable resource for Channel2Go clients.

Andrea has previously worked in marketing leadership at CCI and hawkeyeChannel.