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Is your company easy to do business with?

handshakeOne of the questions we posed in our blog series “five critical questions every channel chief should ask him/herself” was: Is your company easy to do business with?

Before you say YES! Let’s explore this topic a bit further.

The partner experience is always rated as one of the most critical aspects of the vendor relationship by partners in every partner survey. As we mentioned before, it makes sense considering that complex partner programs, cumbersome processes, and a poorly designed partner portal can make life a living hell for partners. Continue Reading →