Channel Strategy

The tech industry has reached an inflection point. The Cloud is driving partner eco structure changes. Vendors’ legacy partner programs have not kept pace with the new channel eco structure and cloud offerings – resulting in low partner portal and program utilization, waning partner loyalty, and excessive partner churn.

Channel enablement programs and tools must support different partner types and business models. Let the Channel2GO team leverage our experience working with both large and fast growth technology and telecom companies to help you develop and implement a channel strategy designed to gain market share in a rapidly changing technology and business environment. The Channel2GO team works closely with your team and applies proven methodologies to map end user purchasing behavior to the right channels of distribution.

Your end customers’ motivation and buying behavior are what determines your routes to market and channels of distribution. The Channel2GO team works closely with your team and applies proven methodologies to map end user purchasing behavior to the right channels of distribution.