Once your routes to market have been established, Channel2GO will apply proven methodologies to help your team identify how many and what type of partners you need to achieve your sales and market share goals.
Next, we’ll help you determine which type of partners you need using a system that identifies core attributes while assigning values to these attributes to arrive at an overall partner value score. Channel partners are evaluated based upon their total value contribution:
- Quantitative value: revenue performance, revenue growth
- Qualitative value: partner capabilities and specializations that drive demand for your solutions and further enhance the solution offering for the end customer