This is the fifth article in a series titled “five critical questions every channel chief should ask him/herself” and it addresses channel analytics. BI and Analytics are hot topics in practically every industry. Business users recognize that they need to do more with information to make better business decisions. This is certainly the case with channel executives in technology channels of distribution.
But why do we, as channel managers, still lag behind regarding the use of intelligence and data to make informed channel strategy and investment decisions? Continue Reading →